- method home products - my obsession began with their lavender all-purpose cleaner, and their funky-shaped dish-soap that dispenses from the bottom, with a squeeze (no cap required).
- then there was target's choxie. nothing special about the chocolate - i'd rather have a snickers bar - oye, that packaging gets me!
- and if you've been in a starbucks lately, you've probably noticed all of the amazing new packaging on their beans/grounds. their website doesn't really do it justice... if you love packaging too, go check out their stuff. i have to restrain myself from just asking for some of the bags every time i go in there. (what would i do with them??)
"packaging" can also carry through to a website... for instance - just the way Martha displays flowers on her website makes me want to buy them. in the same way that the subliminal message of a thin woman drinking a SlimFast shake is that it will make you thin, i guess the subliminal message here is that if i buy flowers from Martha, my home will look as pretty as the settings in her pictures.
so why is this on my mind today? because i'm considering packaging methods for photo orders for my (future) clients. i want something unique but classy, memorable but elegant, and most of all: yummy. my biggest concern is that i'm all about consistency: packaging should match marketing (because really - it's all about marketing, isn't it?) and if that's the route i choose, i either have to design everything around my website or i need to redesign my website to work with the packaging i'm considering. i love my current site, but it would make for expensive packaging.
so, yeah - that's what's on my mind today. :)
1 comment:
Oh goodness, me too, Kate! I LOVE beautiful packaging. Especially the stuff at Target. Isn't amazing how good they are at selling stuff? And I'm SUCH a sucker for it. Every time.
Bath and Body works too...
Post a Comment